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Latest from the Blog

Dashboard Metrics That Matter for Industrial Technology Marketing Leaders

Dashboard Metrics That Matter for Industrial Technology Marketing Leaders

Industrial technology marketing dashboards are more useful when they focus on buyer quality, progression, and commercial relevance rather than surface-level activity. The best dashboards help leaders see which channels and content are actually supporting qualified pipeline over time.

May 15, 2026 • Jeff Byer

Attribution for Technology Manufacturers: SEO, PPC, Email, and Sales Touchpoints

Attribution for Technology Manufacturers: SEO, PPC, Email, and Sales Touchpoints

Attribution is especially challenging for technology manufacturers because buyers often interact with SEO, PPC, email, and sales content across long, multi-stakeholder journeys. Better attribution comes from understanding channel influence over time rather than relying on a simplistic last-click view.

May 13, 2026 • Jeff Byer

Why Traffic Alone Is a Weak KPI for Technology Manufacturer Marketing

Why Traffic Alone Is a Weak KPI for Technology Manufacturer Marketing

Traffic can be a useful visibility signal, but it is often a weak standalone KPI for technology manufacturers. In complex B2B markets, stronger measurement comes from qualified engagement, buyer progression, and the indicators that connect marketing activity to real pipeline potential.

May 11, 2026 • Jeff Byer