To support marketing efforts for converting video game rockstars to real intrumentalists, Guitar Center hired Dice Media to create a website called A Real Guitar. Utilizing flash and Ajax while integrating with the Mushy Gushy ecard platform, visitors can add their face into several animated e-cards to ask potential gift givers for a real guitar. Be sure to look at every element of the interface, several “easter eggs” have been added to create a more fun and interesting experience.